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Privacy Policy

Privacy Statement

1. Purpose of our Privacy Statement
Under the UK General Data Protection Regulation, we are required to explain to you why we ask for personal data about you, how we intend to use the information you provide and whether we will share this with anyone else.

2. Who are we?
Vamos Group is made up of two related legal entities, Vamos Theatre CIO (charity number 1167642) and Vamos Theatre Company (company number 07166009). Our address is The Swan Theatre, The Moors, Worcester, WR1 3ED. We are the UK's leading full mask theatre company, touring full scale mask theatre production throughout the UK and sharing our skills with teachers, actors, health professionals, carers and business leaders.

3. How to contact us
If you have any concerns or questions about our use of your personal data, you can contact us by writing to Vamos Theatre, The Swan Theatre, The Moors, Worcester, WR1 3ED or emailing

To opt out from receiving information from us, please email your full name and postcode to with “Opt Out” in the subject line. We will process your request within 5 working days and ensure that you data is removed from our records. We will also ask any partners we have shared your data with (with your permission) to do the same.

You also have the right to complain to the Information Commissioner's Office (the "ICO") if you are not satisfied with the way we use your information. You can contact the ICO by writing to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

4. Why are we collecting your information?
We collect information about you when you fill in our feedback cards after shows, sign up to email updates on, enter social media competitions,  leave comments on our website or opt in to partner venues sharing your data with us. We use this to supply you with the latest information about Vamos Theatre, keep in touch with you and let you know about future performances, workshops and events. We also use your information for our own marketing and fundraising purposes (eg audience segmentation) to meet our requirements to use our charitable resources effectively, report to our funders and to offer you a better experience. We may also collect information on your needs, ethnicity, age and gender so that we can make our performances and workshops more accessible and inclusive.

5. What information are we collecting?
The only information which we are collecting about you is the information which you provide to us via cookie tracking, email sign up, comments and enquiry forms on our website or filling in feedback forms after performances. We may also collect information about you through online/offline surveys, email lists from venues and social media interactions.

Some of the information which we collect will be special categories of personal data (also called sensitive personal data), which includes information about your age, disability and racial or ethnic origin. This is collected for us to monitor how diverse and inclusive we are as an organisation and to make our future performances or workshops more accessible and inclusive. It also helps us provide better and more tailored audience experiences, better reflecting your needs.  By providing us with this information, you consent to our use of this information for this purpose.

6. What we are going to do with your information
The information you provide to us will be used for the following purposes:

• It will be stored and used by us in accordance with this privacy statement and also in accordance with your rights under the General Data Protection Regulation (UK GDPR)
• It will be collected and used by us fairly and openly for the purpose of marketing and evaluation
• It will allow us to provide communications, workshops, shows and other services which are tailored to your needs.
• It will allow us to make contact with you in the most appropriate way.  For example, we can provide visual stories for people with accessible learning needs; or in an alternative language if English is not your first language.

7. What is the legal basis for using your information?
In accordance with the data protection laws, we need a "legal basis" for collecting and using information about you. There are a variety of different legal basis for processing personal data which are set out in the data protection laws.

The lawful basis on which we rely in order to use the information which we collect about you for the purposes set out in this notice will be:

• you  have provided consent to our use of your information; and
• using your information is necessary for us to comply with a legal obligation to which we are subject.  

The lawful basis on which we rely in order to use your special categories of personal data which we collect about you will be that you have provided your explicit consent to our use of your information.

8. Sharing your information
The Vamos Group is made up of two related legal entities, Vamos Theatre CIO (charity number 1167642) and Vamos Theatre Company (company number 07166009). We will share your information between both legal entities where necessary in order to provide services to you and meet our legal obligations. The obligations which are set out in this notice shall apply to all members of the Vamos Group.

It may be necessary to share information about you with our contractors and sub-contractors in order to provide you with the services in accordance with the contract between us.  We will only share information about you with the contractors and sub-contractors which is relevant and necessary to address your individual needs. The contractors and sub-contractors shall be contractually required to ensure that they adhere to the security requirements imposed by the UK General Data Protection Regulation (as applicable). Our contractors and sub-contractors will not share your information with any other parties and will only be able to use the information when completing work on behalf of us.

We may also be required to share your information with our regulators (such as the Charities Commission) who are permitted access to this information by law and with other organisations where we have a legal obligation to share the information with them. We also share information with our funders (such as Arts Council England) in order to meet our contractual obligations with them.

We may from time to time share your information with other organisations, such as theatres and other venues. This includes information provided on feedback cards and surveys which may include email addresses, name, event attended and other information that you have completed and agreed for us to share with third parties for marketing and promotional purposes.

9. Cookie Statement
The Vamos Theatre website uses cookies. This statement explains what cookies are and why we use them.

What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website, and stored on your device’s hard drive. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, or to provide reporting information. A cookie records information on your device relating to your internet activity (such as whether you have visited our website before).

The cookies we use on our website won't collect personally identifiable information about you and we won't disclose information stored in cookies that we place on your device to third parties. The cookies we send to your device only relate to your use of our website; they don't have any other effect on your device.

Why do we use cookies?
We use cookies to help us:
• Calculate our website visitor numbers   
• Develop and improve how our website works
• Ensure ease of use  
• Understand how visitors use our website

Google Analytics
We use software called Google Analytics, a web analytics service provided by Google Inc. to help us understand how our visitors use the Vamos Theatre website. Google Analytics cookies remember you from one page request to the next, to differentiate for example between a 'new' and a 'returning' visitor. We analyse reports from Google Inc. about how our website is used (such as the number of visitors to our site). Google Analytics cookies does not collect your personal information.

Cookies from third party websites
Some pages on our website use content embedded from third party websites, such as Vimeo, YouTube, Facebook and Twitter. These third party websites may send cookies to your device. We do not control these cookies and you should check the relevant third party website for more information about them.

Our website is hosted on a server in the UK.

10. Transferring your information abroad
We will not transfer the information you provide to us outside of the European Economic Area.

11. Security of your information
The information that you provide will be stored securely on our systems and if this is in physical form, will be shredded. Our security measures and procedures reflect the seriousness with which we approach security and the value we attach to your information.

Only relevant members of staff will access the information you provide to us.

12. Storing your information and deleting it
Where you have provided us with consent for holding and processing your personal data, we will retain this for a period of 2 years before contacting you again to confirm whether you wish to remain in contact with us. Where we do not hear from you, we will delete your information, unless there is another identifiable purpose for which it is necessary to hold on to it. You will have the option opt out of remaining a contact with us and we will delete your information, where we do not hear from you we will keep your information on file for another 2 years.

13.Your rights
In relation to the information which we hold about you, you are entitled to:
• Ask us for access to the information;
• Ask us to rectify the information where it is inaccurate or is incomplete;
• Ask us to erase the information and take steps to ask others who we have shared your information with to also erase it;
• Ask us to limit what we do with your information;
• Object to our use of your information and ask us to stop that use;
• Instruct us to provide you with the information we hold about you in a structured and commonly used format or transmit that information directly to another organisation;

Our obligations to comply with the above rights are subject to certain exemptions.

Where we are using your information because you have provided your consent to that use, you are entitled to withdraw your consent at any time. The lawfulness of our use of your information before consent was withdrawn is not affected.

Visitors under 13

If you are 13 or under, you will need your parent or guardian’s consent before providing personal information to Vamos Theatre.